How to monetise in the world of free
Paying for media content through a pay wall seems to be a daft idea. Why pay for stuff that is free elsewhere? That’s not to say people won’t pay for content, look at the success of iTunes and app...
View ArticleThe Apprentice
OK, so it’s a guilty secret, I watch the Apprentice. Once upon a time a TV programme would have been broadcast, it would last the hour and then be over. Newspaper comment and water-cooler discussions...
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Act like a startup
I recently presented at the AOP Forum on secrets of product success. Twenty minutes to get through sixty two slides was fun; part of me tells me I need to slow down, be more considered and reduce the...
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